Critical analysis of corporate social responsibility projects developed by Brazilian companies: Providing new insights for debates
نویسندگان
چکیده
The purpose of this study is to carry out a critical analysis on Corporate Social Responsibility projects developed by Brazilian companies considering the perceptions experienced professionals. Brazil an emerging economy and can contribute improving in countries. Using information, SWOT matrix was structured. research strategies used were bibliographic (to establish theoretical foundation) semi-structured interviews with 18 professionals projects. Data performed using content approach findings structure matrix. Despite some “Strengths” practices mentioned professionals, many “Weaknesses” highlighted regarding they may be improved obtain better results. Interesting “Opportunities” mentioned, for example, new business possibilities when are recognized as socially responsible. Return branding marketing due sustainable positioning other possible opportunities explored. Finally, related “Threats”, aspects that lead devaluation context, such prejudices political polarization. exploratory nature study, information presented here greatly expansion debates companies. It address public policies motivate future studies aligned United Nations Sustainable Development Goals. Researchers use starting point develop issues.
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ژورنال
عنوان ژورنال: Cleaner engineering and technology
سال: 2022
ISSN: ['2666-7908']
DOI: https://doi.org/10.1016/j.clet.2022.100412